CPG Food Startup's New Product Development

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Jung, SD., Pettunen, E., Kirjavainen, S., Björklund,TA., Kim, S. “Peer Designers as Strong Influencers on the Design Process of Food Startups.” In International Conference on Engineering Design. 2021

Pettunen, E., Jung, SD., Kirjavainen, S., Björklund,TA., Kim, S. “The role of consumer influences in the New Product Development of packaged food and beverage ventures.” In International Conference on Engineering Design. 2021